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It has to a be a whole lot of different factors. I don't know if anyone could really explain it.
If I had to guess at one big one, I would say economy. I know that doesn't make sense on the surface, but 2nd+ generation college students from upper middle class backgrounds that would normally go to tier 1 schools & try to go greek have opted for cheaper options. That's done good things for a lot of those type greek systems, but hard to say how sustainable it'd be.
I know that's happening, but it doesn't explain good years at tier 1 schools. It's shaken up the make up of their rush pools, but they're still getting strong interest and big classes. So, I'm really not sure. Hopefully it keeps going though.
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