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It might also be a good time to reach out to your alumnae. They may be able to advise you on how they were successful in the past. They may also have some constructive criticism on how to better portray yourselves as a chapter.
I also recommend trying to host some events for campus women, whether it is a dinner, a meditation class, how to do some fun craft, go roller skating, etc. Advertise heavily in the dorms, Facebook, etc. Have a sign up sheet and capture people's contact info. You can use this as a way to reach out to prospective members you connected with at the event as an informal means to present bids.
One of the sororities on my campus used to stage a week just for public relations. They did surveys, gave out lollipops, etc., just to get a feel for how the campus perceived them and to boost their image on campus. They were a popular chapter at that time, too; it was just market research for them. And the free lollies (just dum dums with a label on them) weren't bad either, and helped people connect the letters who ordinarily would not have associated with them.
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