Can we go on a tangent about crests?
Real ASA crest:
As you can see, there are 4 little hickydoos (I don't know what else to call them) at the top of the crest and under the Phoenix. As AF mentioned, the number 4 is special to us, so it fits.
Lazy ass commercially produced crest:
Not only does it have 6 hickydoos instead of 4, it has an eagle instead of a phoenix on the crest. An eagle with its butt on fire does not a phoenix make.