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Marketing Shirts!
All the sororities on my campus make tshirts for their women (but more so marketed so that fraternity men will where them).
It can't say "Rush XYZ," but it can have their name on it and a catchy slogan or maybe the sorority's usual slogan.
They usually take brands and make them their own...for example The North Face or Bud Light and then switching out the logo name with their own.
Do you know of any websites that showcase tshirts like this?
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