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I recently started as an intern at a radio station and I've learned a lot already about planning events like this. Contact caterers, banquet halls, etc and ask them to donate or give a very discounted rate on products/services. Then contact local radio stations/newspapers and see if they will also be "sponsors". By this I mean, give you free airtime/ad space to promote your event. My station does this frequently. They might ask for a couple of free tickets in exchange, but you definately get the better end of the deal. Point out to other sponsors that you will be advertising and if they sponsor the event, that their name will appear on WCCE and in the Anywhere Times or whatever. That way they get free publicity, too!
Good luck!
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