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You really can't appreciate how different formal and informal recruitment are until you go through. Nobody can guarantee you'll get a bid, but it is so much less pressure (usually) that you should have an easier time of it, even if the outcome isn't great.
Conversation and friendship building are paramount. Spend some time thinking about your conversations. Did you think you were funny but your jokes fell flat? Did you think you'd be memorable by talking about something that made others feel uncomfortable? I'm not saying you WERE that girl, but make sure you aren't now. My brother has a phrase he used for his young son - turn up the cool. This is not to say change your personality, but you have choices in what to talk about. Choose things that will be widely acceptable.
If your issue was that you were very nervous and didn't know WHAT to talk about, you can be more prepared this time. As has been said here before, you should have 3 stories in your back pocket ready to pull out in a pinch. What's your major? Where are you from? What's your favorite movie, color, song? Why do you want to join a sorority? You should be able to answer all of these in paragraph form. And have a couple questions ready to ask them. There is nothing more awkward than "do you have any questions for me?" when you don't.
Give it another shot and go in with your head held high. If it doesn't work out, move on and find yourself a better niche. But you have every reason to believe it can go well. Good luck!
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