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There was a great thread here somewhere about a local Christian sorority (not called a sorority on their campus) that was working to improve numbers and standing on campus. They worked hard and made great improvements.
My suggestions:
1-hold your "formal" recruitment 1 week after the NPC sororities have theirs. You might be able ride the wave and pick up some girls who became disenchanted or had an unsuccessful recruitment
2-DON'T do too many recruitment events. It burns out your members and makes you look desperate. One a month is probably not too much.
3-lots of sororities don't have houses, so that can be worked around easily. Do some fun events at public places - bowling, ceramic painting, miniature golf, whatever - and use your campus facilities. There should be classrooms or meeting spaces available to you.
4-spend some time thinking about why you are not in any of the national sororities. What makes you a better option? This is no time for unicorns pooping rainbows. You need to come up with a list of reasons why a girl should want to pick you over the big houses, and "we have a stronger sisterhood" isn't going to cut it because it's not true. Once you have a good list, your members should be using those talking points when talking to PNMs every time. And by the way, if you can't come up with good reasons, it may be time to do some soul searching about the long-term viability of your group.
5-I'm not a huge believer in themes for this kind of stuff, especially when it's just you. Your "theme" should be welcoming, fun, and opportunity.
6-good luck! Let us know how it goes.
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