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I'll be honest here, but keep in mind that this is from a different campus (although a pretty big fraternity system). Things like grades, organizations, etc. seem to be a much bigger deal for sororities than fraternities. For us, we really looked at the personality of the individual. Our main criteria was simple...is this a kid that we all wanted to leave the party, or was this a kid who we could picture hanging out with every day of the week for the rest of our college experience? There were certainly some things that got some initial hype for the rushees when the pool was big and we were just learning who everyone was (sports teams, big organizations, one kid had even been on a hit TV show), but at the end of the day the kids we remained the most excited about (and subsequently bid) were the kids who had the best personalities and the ones that fit in with our house.
Go to as many houses early on in rush as you can, and get a feel for the vibe/personality of each house. Be honest with yourself about where you fit in and find the one that seems to fit the most (not the one you WISH fit you the most, huge difference), and then concentrate on that one heavily until you get an answer. In my experience, all the organizations and grades in the world won't get you a bid if they don't like you, and if a kid is loved by all the actives and has a terrible GPA and no involvement they will bid him anyways.
There are always exceptions to the rule...there was another Delt chapter we ran into at nationals who required that every incoming rushee had to be involved in at least two campus groups to get a bid. But for the most part, on our campus personality came first by a huge margin.
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