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Don't be afraid to increase your exclusivity. Too much "hey come to our event" diminishes the luster. I'd also set a goal - a quota if you will - for how many members you want, probably separating the male quota from the female quota. Then market with that intention. If you have 40 members (which sounds pretty good for this type of group) you should want to get 15 members or so to maintain. So you want to increase your ratio for men, make it 9 men and 6 women you will accept this semester. Or whatever. I'm just saying you should set goals and work toward that specific goal. "We can take as many as we want" is great in theory but doesn't provide any motivation or incentives for your existing membership.
Have you had a recruitment workshop for your members? A good brainstorming session would be helpful for a lot of reasons, including possibly changing the 2 weeks to something a little less daunting and getting everyone on the same page as far as goals, procedures, etc.
Good luck!
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