Effective communication means using all tools at your disposal for most effectiveness.
Facebook - used for events and stuff that's more than two weeks ahead
Email - same as with Facebook, but for more serious topics
Text messages - sent out on the day the issue needs to be taken care of (usually in addition to one of the above)
Phone tree - in case of urgent issues, use when no reply of text messages
Voicemail - when the phone tree fails
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