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People connect, and remember, other people moreso than a lot of bloviating about the importance of institutions, no matter how noble in most cases.
In your open, tell a nice self-deprecating joke;
Give an example (or two) that explains the tangible impact the center's work has had on your son's life, and by extention your own. Those examples will show, more strongly than just about anything else you could say, how important the center is and why it should be supported.
Call it a wrap and sit down.
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For the Son of man came to seek and to save the lost.
~ Luke 19:10
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