I don't necessarily think that it's because everyone coming on to GC is a failure, I'd lean more towards the competitive school/lack of resources reasoning. Not every PNM who goes through recruitment knows someone in a chapter or has had a family member that has been a member of a chapter.
I know I personally went through a competitive recruitment (obviously, Indiana) having come from a family with one Greek member (not at IU) and from a high school that has very few people go through recruitment. This made it pretty difficult to really know how to prepare for the cutthroat nature of a competitive recruitment, and being able to read threads did make it at least a little bit easier.
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