I am a Volunteer Firefighter. Interestingly enough, on a firefighter discussion board I frequent, the guys there are pretty horrified that the department did not put out the fire. The International Association of Firefighters (IAFF, the firefighter union) has spoken out against this city's policy and believes that firefighters should not have to check who has paid and who hasn't before responding to a call.
And yes, rest assured, if there were people inside the home, I know in my heart that firefighters would go in for the rescue. I just couldn't fathom a firefighter letting a person die for lack of a subscription fee.
.....Kelly