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If your school has co-ed dorms, that can be a big factor. People tend to form close relationships with those that they spent the 1st year of their adult lives with and a lot of relationships that build during freshmen year feel like family as much as greek life. Our fraternity started hanging out with a new sorority when I was an upperclassman because a large section of one of our classes were all friends with large group of girls who pledged this sorority. They had all lived in the same dorm freshman year. We probably partied with them 20 times a year, as opposed to once a year before only due to all the sororities/frats making an effort to have one event with all those of the opposite sex yearly. (small school)
Practically, put the ball in the court of your new members. Have them work at meeting greeks or potential greeks in the dorms.
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