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I'd unfriend anyone who isn't a real life friend, just to avoid any issues with your friends being skanks or whatever. Clean out your history of anything less than stellar about you, and ask your friends to nip the dirty, rude, offensive (whatever) responses to you, until after recruitment anyway. Even if you have your page private, you never know who's a friend of whom and is cutting and pasting stuff to email to someone else.
If you post some pictures of yourself in very flattering situations (you at the blood bank, you giving your Valedictorian address, you with a group of your best girlfriends having fun at something completely wholesome), you can make the best out of internet marketing.
Is there anything you wouldn't want your Mom to see on your Facebook page? Or your Grandma? Your prudish aunt? Market to them right now and you should be fine.
And I don't know that they DO searches on all the PNMs; it's just that they CAN.
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