Talk to Jostens. They are the go-to for yearbooks even today. EVERY hardcover yearbook I have ever had (so every one since 7th grade), including my med school yearbook, has been Jostens. I'm sure they can tell you what you need/need to do to get started.
For advisors:
http://www.jostens.com/yearbooks/ybk_lp_advisers.html