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Wow, thanks! A lot of that is helpful. I'm alum too so I may be a bit out of touch with what is wanted by the girls. I have seen a lot of that merchandise online, but the problem is a lot of it doesn't look I guess "cute"? I think its actually easier to find nice stuff than fun stuff. I.e. I LOVE Vistaprint, but I wouldn't want their keychains. Bc you can get any generic product personalized but sometimes that's just what it comes out looking like instead of some made custom from the beginning. I checked out that Alexandra & Co. and I think that's more along the lines of what I was thinking. I really hope IEB looks into A&Co. It would be awesome!
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