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There's the problem.
There may not be any criteria. At least none that I've seen.
What you have is a group that makes money using the name of a college with which they have no official affiliation.
They come up with lists that nobody agrees with using methods that nobody understands.
I've often suspected that they send out surveys and whatever student body sends the most back wins. Pretty scientific, huh?
Go figure.
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Fraternally,
DeltAlum
DTD
The above is the opinion of the poster which may or may not be based in known facts and does not necessarily reflect the views of Delta Tau Delta or Greek Chat -- but it might.
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