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I'm actually also developing a similar webapp for the same purpose!
Thing is, purpose-built tools are always more efficient than general tools, given that they're done right. For example, I'm pretty sure several orgs have spreadsheets keeping track of this info, but it's somewhat inefficient.
What's most important is not what the app does but how it does it. For example, one of the main issues my chapter identified was proper followup. Some mediocre PNM might be called by two different brothers at the same time, while a great PNM we all want might fall thru the cracks and get no contact for more than a week.
To address that, the most important feature in my app is making it easy to figure out exactly who did what and is going to do what with each PNM. There is info about each event they attended, how they acted at that event, as well as any scheduled events. By the end of recruitment, they will probably have a two-page long profile.
In a spreadsheet, it's very awkward to store this info and then to sort it based on importance. Same applies to good ol' paper/pencil methods. Hence, the custom app.
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