I just want to say flat iron does not = well groomed. Letting your hair wavy or curly and natural is a lot healthier than destroying it day after day with a flat iron, and a lot of people look better that way too.
You can require a certain kind of dress for rush events, even the most laid back sororities do. But for day to day on campus, if it gets around that you're trying to regulate what sisters wear, it can make you look really bad - the whole stereotype of "sororities control you" and in your position, where there's a lot of anti-Greek sentiment anyway, that's the LAST thing you need. Not only that, some people actually look a lot better in sweats (I mean the Juicy type sweats not the elastic ankle sweats) than they do in jeans.
Start SMALL. It sounds like this isn't an area that's been addressed ever, and if you try to turn everyone into mini fashion plates immediately you'll get a LOT of backlash.
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It is all 33girl's fault. ~DrPhil
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