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Fraternities and Sororities in North American colleges are referred to as "Greeks" simply because of the traditional use of Greek letter initials as a name. Nothing to do with Greece or Greek (European) culture.
Using Wikipedia as an information source:
The first generally recognized Greek letter student society in North America was Phi Beta Kappa. The Greek letters Phi, Beta, Kappa, are derived from the motto of this organization. The founder of Phi Beta Kappa, one John Heath, chose Greek as the language for the motto because the study of Greek was part of a classical education offered at the time, and specifically because John Heath "was the best Greek scholar in college."
Imagine if John Heath had been "the best German scholar in college", Greek Chat might now be "German Chat"!
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