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I was thinking about when the "not in letters" trend started and I think it was a combination of two things. First, again, risk management insurance/policies. It's pretty hard to deny liability if someone was wearing their letters while doing it. The second big thing was the popularity of the Internet and World Wide Web when suddenly, pictures of this stuff were being broadcast for the world to see. It was one thing to have Suzy Sorority acting a fool among her peers when nobody else ever heard about it or saw it. Once we had easy ways to post pictures of her doing those things on the Intarwebz.. whole new ballgame.
The dry house stuff though.. that goes back way before my time. The more I think about that, the more I think it probably had to do with not wanting big parties at sorority houses because of damage to the house, etc.
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