I'm sorry, but the Gap is 100% right. Especially since for most of its customers, "shorts" = "things that are barely long enough to tuck your tampon string into." Until that type of shorts goes out of style, there are going to be certain body types who just look awful in them and who should be self-aware enough to know so without getting offended.
It's a snarky ad. It's not like they have a sign in the window saying "no fat chicks."
And obviously, this has nothing to do with keeping cool in summer. Stores are already showing their fall clothing.
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It is all 33girl's fault. ~DrPhil
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