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You're getting a lot of good advice, above.
Here's my advice: pick one of your Brothers to shadow the rushee. If you're the rush chairman it can't be you; you have your hands full organizing and motivating the chapter. The shadow befriends the rushee, stays in touch with him constantly and makes sure he's at your events.
Based on your description, there's a high liklihood he's one of two types: either he will respond strongly to the sincere attention/friendship that you and your chapter are paying him, or, he's going to be attracted to one of the top houses filled with other beautiful people.
It's always good to rush the blue chips/five star guys however you want to define them, and the other top houses are after, but this is important: when you eveluate your pledge class at the end of the week, you must consider whether you succeeded or not based on the class as a whole, and not on one guy.
And please, don't fall into the trap of assuming that rushees who are NOT as you have described your star ("Athlete, scholar, very friendly and funny, service minded, and an incredible leader in high school") are automatically 'hard workers'.
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