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Not sure your Greek life situation at your school, but what worked for us is hanging out and making the person feel like a member already. It's easier to say yes to people you're comfortable with then other groups who you've met maybe five people. You don't want to overwhelm him though, because then you'll seem desperate. It's a balancing act. If he feels like he's already in your group, it'll be harder for others to pull him away.
Plus, talking to the guy will give you the impression whether he is seriously interested or not. Introduce him to people who have things in common with him. Does he really like/follow -insert MLB team here-, pair him up with someone in the chapter who is the same or a huge baseball fan. Good conversation goes a long way.
But...
Even after all this, if your chapter doesn't have the qualities he wants, he might not join. If he wants a really involved group and yours isn't, it's going to be a hard sell. Even if he gets along well with you over all the other groups, he might not choose you based on your group's national reputation (I've seen this happen first hand. Guy hung out and got along with a very small and nationally small group but did not accept their bid and joined a bigger, more nationally known group. My chapter was shocked when we found out he left them and joined someone else).
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