To each their own. Like I said, it was how I was indoctrinated, and the words used when I became a Phi Sig and what most sisters said around me. And, again, my volunteering for IHQ (another new term) in the past, reflects how I had to use these words. Being from Canada "rush" didn't mean anything to me other than being a name of a rock band. :-p
My own chapter never had a tradition of paddles or wall plaques. We stuck mostly to scrapbooks and a couple other items. I think the new women may have picked up this new/old tradition though - I vaguely remembering hearing a couple young sisters talk about it.
As for the paddle posted - it is cute.
It's nice to know sisters care enough to devote their time and attention to create a gift for someone special.