Generally, a new chapter will try to pledge "average chapter size" for that campus. They'll typically have the first group of NMs, and then add several for a week or two or three after that. Expect a few to quit before initiation/installation...they find out they don't have time, or that sororities aren't for them. The new chapter will also usually pledge quota plus a large amount at its first formal recruitment, all to bring the chapter up to "average" size.
Once the chapter is installed, a sorority professional (often a sorority member who is there to also do graduate work) will live with the chapter for another year to furnish guidance. You'll have frequent visits from international and regional officers, often for several years.
All in all, it's a unique way to experience sorority life with special attention from some of the most outstanding leaders of the international sorority. It's not easy, but it's a fantastic launch into life!