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My husband, totally not Greek (and who went through daughter's recruitment clueless) said that one thing that made D stand out was her ability to talk instantiously about anything. She works with the public at a local store and has to make an instant, positive impression. Think sound bytes (reality TV). Know what is going on at school/sports/television/popular culture and be able to articulate about the subject in one/two sentences.
Cute clothes help, as does the usual grooming stuff.
And smile.
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