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Ditto what 33 said. Check and make sure that your school allows it first. You don't want to have girls spend money on something they aren't allowed to wear.
The chapters I've heard of who do this kind of thing ordered from the "occasions" or "party dress" line of a company that makes bridesmaid dresses (e.g. Dessy, Jim Hjelm, etc.) There are some who have them made by reputable seamstresses or area custom boutiques as well.
The only thing with the matching dresses is that if you have fall recruitment, you'd need adequate time for girls to be sized, order the dresses, and have the alterations made, as they take awhile to come in. I've heard of chapters ordering in April for August recruitment.
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