i'm a kindle gal, through and through. i LOVE the battery life, FREE internet access (fo' life) and the fact that it's *gasp* not touch screen.
i have a tablet/touch pc, a touch phone, etc etc. its nice to have something with long life AND that can be jostled about without resetting itself or opening something crazy from the slightest bump.
and also, i have to thank ipad users, because now when i'm out and about with my kindle nobody bothers me for a demonstration. i'm old news!