That's so gross. As a former employee of that company, I can say that there are crappy things that go on behind the scenes there. It is not something I would ever want to be apart of again.
When I was 10-14, I was allowed to go shopping on my own. But, my mother made sure to check out everything I bought. There was no hiding stuff from her either....she did my laundry until I was about 14.
Sadly, I didn't even know what a thong was until I was 15 and didn't start routinely wearing them until I was a senior in HS. I couldn't imagine being 10 and wearing stuff like that. My mother bought me cotton underwear with paisley patterns on them...nothing sexy for her 10 year old. I'll do the same for my daughter so that she won't grow up to be like that 14 year old girl who James saw at the movie theater.