On my campus it ranged from sundresses to cocktail dresses. Mine was a deep red and had wide straps and an empire waist. Evening wedding, cocktail party. But a lot of girls wore dresses more casual than that. I would suggest finding a dress like that because it CAN be formal, but it isn't too formal. You look classy, but not overdressed.
A black dress might not stand out a lot, it's true, but it's always safe. My biggest tip would be to avoid cleavage, minidresses, or super tight dresses. Personally I think shiny fabric would be a little much, but it depends on your campus. Would it be possible to post the pictures they offered? That way you could give an example without revealing your school.
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