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At my high school, seniors were not given the option to have their pictures done by the school photog; you either had your own done (by whoever you wanted), or you weren't in the yearbook. The major photography studios in town would recruit seniors to be school representatives -they usually got a discount on their own seating, and would hand out discount cards around school. I think when I had mine done, I had 3-4 outfit changes, and 3-4 poses/outfit which was pretty much the norm.
I think it's really neat that they do it like that because it allows every senior to submit a photo that reflects who they are. You would think that the price would deter a lot of people, but surprisingly there were only a handful of people each year that chose not to have pictures done (which is pretty good considering the size of a typical graduating class from my HS). The yearbook didn't look "awful" at all.
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