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				Originally posted by librasoul22  
Let me see if I have this rationale right...lol 
 
Jay-Z had coined himself J-Hova (Jehova) because it is common up North for males who have established some sort of camaraderie to refer to themselves as 'God' (much the way we here in the South say 'dawg').  i.e.  "What's up dawg?" and "What's up God?"   
 
I think it also stems from the fact that Jigga thinks he is the rap god in NY.  I beg to differ as there are a plethora of better MC's in NY!  But I digress....
			
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 The Five Percenters call men Gods and women Earths. A lot of rappers in New York are also five percenters so it ended up in their lyrics and in turn in everyday vocab.