While screen burn was a problem with the early plasmas, it is not so much a problem now so don't be afraid of plasma. LCD only goes up to a certain size (42 or 46 inches, I think) and anything bigger had to be plasma (at least when I was researching them).
I'll tell you my totally scientific method of picking out a flat screen TV. I went into stores constantly.. all kinds of stores, and looked at the tvs up on the wall from a distance. I picked out which one I thought had the best picture. I did this for months, in Best Buy, Walmart, Target.. any time I was in a store that had TVs. Every single time, the Samsung stood out to me. EVERY time.
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