Ignoring a negative stereotype doesn't make it go away, and laughing about it only makes it look as if you feel it's okay to promote that stereotype. Only by speaking up and letting your voice be heard will things begin to change.
Snapple needs to be hit in a way that will make its execs sit up and take notice. In this particular instance, the target is the wallet. By boycotting Snapple and letting them know why we're not buying Snapple products, Greeks get our point across. And it's a very valid point.
Quite honestly, I don't find one thing funny about hazing in a commercial. The Snapple advertisement is in extremely poor taste, and, as someone who works in marketing, I find it to be very unprofessional as well. In my line of work, I've seen countless ads pulled because of offensive material. However, this one takes the cake. I don't see how it even made it through market testing. Makes me wonder if they even bothered to conduct market research before launching the campaign.
