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Practice is the best thing you can do. I was a recruitment team member and what I noticed about my chapter from the outside was that they had a hard time not coming off as fake and weren't paying enough attention to their appearance. Both seem like shallow issues, but they matter during recruitment. They were over doing the "happy suzy sorority" act and started to appear completely fake...not on purpose but because they'd been told to appear happy and interested at all times and didn't know how to do that without putting off the PNM's. Practice is the only thing that helps get around this problem. Both sessions where the entire chapter is paired with mock PNM's and goes through their rotation and sessions where two girls perform a one on one situation ("Here's an example of what to do"..."Here's an example of what NOT to do") help feel more comfortable when the actual PNM's appear. As for appearance, again, workshops are your friend. If they don't know how recruitment works it might have never occurred to them that how they dress when they're recruiting matters. On our campus chapters frequently where matching shirts to campus events leading up to recruitment for visibility and everyone looks cute, but things fall apart when it comes to class. Find a way to help them feel confident without feeling like they're being told they don't look good. My girls sometimes felt like they should be offended and it IS hard to figure out how to talk about appearance without offending anyone. Having a few examples of what TO do and having a few what not to do's but prefacing that with a reminder that this is meant to educate not be offensive is a good idea. Statement clothing is fine day to day, but during recruitment they have to be approachable. Clean nails and hair, and a clean face or natural looking make up during the day time is appropriate. Nothing too revealing, no shock value slogans, etc.
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"A child of five would understand this. Send someone to fetch a child of five."
Groucho Marx
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