A comment on the drug stores- most have a fantastic return policy. Go to Neimen's or wherever to get an idea of the colors & techniques that work for you, then find good substitutes at Walgreens, Rite Aid, Target, etc. If you are picking between colors or brands, buy them both and try them out. You can return what doesn't work. Don't abuse it, of course, but I've done this quite a few times when I want to try something new. Verify before you buy- they're very open about the policies and some even have big banners advertising the policy.
+1 to Burts Bees. I tend to like sheer red colors because they look more natural on me (brown hair, fair skin)- pink is usually too pale or just too different. So don't be afraid to try a sheer red if pinks haven't been your thing in the past. Their Super Shiny in Zesty Red is my usual day gloss... when I remember to put it on
