i think it all boils down to being affiliated(even if it is in a rubbing elbows kind of way) with a formerly very prestigious fraternity that has the potential to regain its former reputation once it returns to campus and reaping the rewards of that affiliation-powerful, successful alumni, great parties, gorgeous girls attending said parties, etc.
it's not about the long term benefits, because there aren't any(except maybe a job offer with prestigious firm and a trophy wife), it's about the here and now.
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