I dated someone for 4+ years and his fraternity did this every semester. I have seen more than I probably should have over that time. (This was long, long ago).
So let me tell you the short answer: Yes.
My suggestion (from an outsider seeing a lot) is to keep yourself in check and let your personality and demeanor remind them why they chose you in the first place. You may not have much control over the situation, but don't give them a reason to re-evaluate you.
And pssst....confidence goes a long way, so I suggest trying to work this sort of thing out yourself versus putting it on a message board. For the past 150 years, men (and women) have been getting through pledging without the internet.
Good luck.
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