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Originally Posted by ASTalumna06
4) Scott Brown is a GOOD GUY. Everyone who meets him says that he truly listens to the citizens of the state, and he's someone they can trust. Being from this state originally, I still know a lot of people from there. Interestingly enough, I have had both Republicans and Democrats of MA tell me that a reason they're voting for Brown is because he reminds them of Senator Kennedy. Many people, even if they didn't agree with his policies, could agree that Kennedy was someone that was passionate about what he believed in, and was a "man of the people". They also see that in Scott Brown.
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Definitely, likeability is a big factor. On the other side, Coakley has not played up the likeability factor (or really any other factor) in her campaigning.