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I went to college in the mid 80s and we had stitched letters then but for a while after I joined still had to go to a bigger school (IUP) to get them. All we had at our bookstore was screen print.
One of our founders said that up until the late 60s girls weren't allowed to wear pants let alone jeans to class and that they checked to make sure you were wearing hose. The first pics I've seen of sisters wearing letter shirts were from 73 or 74 - they were these shirts that had ASA with the S being the Superman logo. They were extremely ugly.
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It is all 33girl's fault. ~DrPhil
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