most of the people who buy the freshman facebook are the incoming freshmen... who use it to learn names of people they've seen around school, or to put a face with a name. nothing bad about that. fraternities and sororities can also use the facebook as a way of getting acquainted with the incoming class of potential rushees. if a frat guy meets a cool freshman at a party, he might look the guy up in the facebook the next day to help remember his name and where he's from. sometimes fraternities call up girls out of the facebook and invite them to parties--a little sketchy, but no big deal. my sorority uses the facebook as a way of getting a picture of every potential rushee (most girls rush at my college), rather than having to rely on the freshmen to send in good pictures when they register to rush.
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