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I think house tours on a campus where each house is unique are another way for pnms to get to know the sorority. During recruitment, the pnms do a variety of things to experience the sorority : they meet the members, hear about the philanthropy, see pics of activities, experience a type of ritual (pref) ceremony, and often they even meet the housemother. So, touring a house is just another way to "see" the sorority. But, yes, on a campus where the houses are identical, I don't think they would be as beneficial unless each house was unique once you stepped through the door...
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