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Because I am a writer, I actually took a few minutes to look at the site.
Despite my not being your key demographic, it's not funny. It also reads like an 9th grade term paper that tries to string together ideas that are not not really related to each other.
The title makes no sense to a blog, unless it was the type that shows photos like "Antiduckface.com" or Postsecret - you can have users submit photos of people who think they're "chill" - whatever that means.
I'm guessing that the "Mr. Exclusive"(et al) pieces are going to giving recurring "advice giver" or whatever. "Mr. Exclusive" and his buddies have no context. Who is he/she? Why should we listen to him/her? What are his/her credentials (even if meant to be comical, you still need a point of reference).
Lastly, is there already a book/guide? The site reads like there one exists (although it still makes no sense - the Guide to being Chill? Yet I read that "We here at ReallyChill.Org are excited to announce that we are compiling the best content on this site into a manuscript entitled You’re Like Really CHILL: The Definitive Guide To a lifestyle of Exclusivity & Awesomeness." (I can't unbold that).
The whole thing makes no sense and offers nothing. Sorry to sound harsh, but a blog needs purpose, even if it's meant to amuse.
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