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In reality, this is a strategy FOX has encouraged its individual affiliates to pursue for years. It just so happens that it tends to ALWAYS come up during college football bowl season, particularly in locales that have a strong football following - that's not coincidence.
Next year, when the BCS heads to ESPN, it'll be interesting to see when/where FOX tries to exert leverage over the cable monopolies - it's really the only place the affiliates can use leverage.
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