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If you ask me, it sounds like the solution to all of your problems is to get members of your sorority to get more involved.
Not only does it help defeat negative stereotypes, but it is an incredible boon for recruitment. Especially getting your members to join organizations like the orientation team or having them become residential advisors.
Getting involved in Student Government also helps a lot with spreading a positive message about Greeks. It doesn't hurt to have the most popular and influential students on campus all having experience working with the best examples of the Greek community.
Also, if members of your organization need jobs, highly encourage them to take some of the jobs on-campus. Remember that your campus tour-guide will meet PNMs even before the orientation team does. People working in the Student Union as attendants will meet literally hundreds of students in a single work shift, and having a few members working in the Activity Center gives you a good chance to scope out some potential good athletes and fitness minded individuals.
Your best PR materials are your own members. Never forget this and you will go very far very fast.
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