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I have chaired our Founder's Day event for the past 2 years. We are in a different situation as you in that we do not have a college chapter near our city. Therefore, our event has a very different feel, structure, and attedance structure than yours would. Bear that in mind with the suggestion below.
What we did two years ago was to encourage alumnae to bring a favorite photo or item from their days as an active. We set up a few display tables and it was a great way to learn about Theta during different decades and at different chapters all across the country. We had twelve 50 year Thetas attend that year (including 3 who were 70+ year Thetas) and the items that they brought gave us goosebumps. People brought photos, books, jewelry, blankets, hand-made items, etc., etc., etc. This was widely successful. A special unintended effect was that it created wonderful mingling among the alumnae which allowed many of the younger members to converse with the older members.
Not sure if you could arrange the room where 300 people could parade past a few tables. But if you could logistically make it work, it is a really wonderful sight!
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