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I agree with everyone above. Also, if you do hold an alum event, make sure the collegians talk with the alum. If they are ignored, they will let other alum know and it will be a wasted effort...however, if people introduce themselves and talk with the alum, the will let others know about it.
Also, at the beginning of the semester, you could provide the alum with the calendar of major events that they most likely would be interested in attending (since ideally you'll have all those dates planned) and remind them as those dates get closer, ie. initiation, homecoming.
And above all, don't expect miracles. Alum relations take a while to repair, if they are that bad.
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...To love life and joyously live each day to its ultimate good...
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