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Maybe it is related to high/over achieving and the push to be THE BEST at everything since Dartmouth is an Ivy.
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That push is present at all the Ivies, but it doesn't necessarily express itself through social-climbing. I'd point to Columbia, Harvard, and Brown as peers of Dartmouth with overachieving students who are mostly concerned about proving themselves through non-social organizations. Greek organizations exist at these schools, but they're kind of a niche interest. Publications, theater, political groups, etc. are a much bigger deal. For good and for ill, having a large and prominent Greek system contributes to the importance of social rankings on campus.
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